The history North Face Sale of maybelline makeup Maybelline makeup is an iconic brand that has dominated the beauty world for nearly 100 years.All of their products offer great value for money combined with easy application and flawless results.They have managed to consistently foresee what each new generation of consumers wants from their makeup and produce lines to North Face UK Sale meet those needs. Maybelline makeup is used this you may like the world over and is loved by millions of women and makeup artists. In 1915 the chemist tl williams noticed his sister using a mixture of vaseLine and coal dust to darken and fill out her eyelashes.When he saw this he realised that he could make a product that was easier to apply and would stay looking good for longer.He came up with the first maybelLine makeup product, which was a kind of mascara called lash-Brow-Line.The products name was clunky and unattractive, as a result he changed the name to maybelline a combination of his sisters name maybel and the word vaseline.So the maybelline makeup brand was born. In 1917 maybelline makeup went national selling maybelline cake mascara via mail order across the usa.By the 1930s the company had branched out into selling eyebrow pencils and eye shadows as well as mascara.In 1932 maybelline makeup became available on the high street through local pharmacies and department stores. In the 1960s maybelline came up with their ultra lash formula, which was the first truly automatic mascara application product.The mascara was stored in a tube and the application brush screwed into this tube.Because the tube was sealed shut the mascara stayed moist.Getting the right amount of mascara onto the brush was just a simple matter of pulling it out of the tube. Maybelline makeup today By the 1970s maybelline was making all kinds of makeup including lipstick and was sold worldwide. Today a maybelline makeup product is sold somewhere in the world every second.Their most popular product is still a mascara and application system called great lash which sells at the rate of one every 1.5 seconds.